No big marketing budget can make up for a poor product. Like Steve said, keep making great products & people will keep opening their wallets.
"It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives."
Don Norman, co-founder and principle of the User Experience/Usability consulting firm, the Nielsen Norman group
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